📊 +50 KPI examples

This metric refers to the process of quantifying and analyzing the level of interaction and involvement that users have with a particular product. It provides insights into how users are responding to a product. It helps companies understand what aspects of their product are resonating with users and which ones need improvement.

Example:

• Daily active users (DAU)
• Monthly active users (MAU)
• Retention rate
• Time spent on the product
• Number of sessions per user
• Page views per session
• Click-through rate (CTR)
• Bounce rate

This measures the effectiveness of a company’s efforts to acquire new customers or users. Acquisition metrics can help businesses understand how well their marketing and sales strategies are working and identify areas for improvement.

Example:

• Number of new users
• Traffic sources (e.g. organic, referral, paid)
• Cost per Acquisition (CPA)
• User acquisition cost (UAC)
• Return on Investment (ROI) of acquisition campaigns
• Lead generation rate

These metrics measure how well your product is driving users towards a specific goal, such as making a purchase or completing a registration.

Example:

• Conversion rate (e.g. purchase, sign-up)
• Average order value (AOV)
• Revenue per user (RPU)
• Funnel drop-off rate
• Cart abandonment rate
• Lead-to-customer conversion rate

These metrics measure how well your product is retaining users over time.

Example:

• Churn rate (e.g. monthly, annual)
• Reactivation rate
• Net Promoter Score (NPS)
• Repeat purchase rate
• Customer lifetime value (CLV)

These metrics measure how well your product is generating revenue.

Example:

• Total revenue
• Average revenue per user (ARPU)
• Lifetime value (LTV)
• Gross margin
• Profit margin
• Paying user percentage

These metrics measure how often and how long users are using your product.

Example:

• Number of logins
• Number of feature usage
• Frequency of use
• Session duration
• Number of actions per session
• Number of transactions

These metrics measure the feedback users are giving about your product.

Example:

• Customer satisfaction (CSAT)
• Net Promoter Score (NPS)
• User reviews and ratings
• Customer support tickets
• User feedback survey response rate

These metrics measure how your product compares to competitors in the market.

Example:

• Market share
• Brand awareness
• User satisfaction compared to competitors
• Product feature comparison
• Pricing comparison

These metrics measure the number of errors that users encounter while using your product.

Example:

• Error rate
• Number of crashes
• Number of bugs and defects
• Number of support tickets related to errors
• Error resolution time

These metrics measure the technical performance of your product.

Example:

• Load times
• Latency
• Uptime
• Server response time
• Number of server errors